What’s in a name? I’ve recently put some thought into that. For over a year now I’ve helped clients all over the world build, refine, fix and launch websites with my web design business. It’s been an exciting time. Sometimes scary, tough, nerve racking but for the most part amazing.
In the course of figuring out who I am as a web designer and what I want my web design business to represent I’ve had to really put some thought into things I glanced over or ignored completely concerning other companies. Things like:
- What are my core competencies?
- What do people think when they see my logo?
- What do I want to be known for?
- What do I NOT want to be known for?