What’s in a name? I’ve recently put some thought into that. For over a year now I’ve helped clients all over the world build, refine, fix and launch websites with my web design business. It’s been an exciting time. Sometimes scary, tough, nerve racking but for the most part amazing.
In the course of figuring out who I am as a web designer and what I want my web design business to represent I’ve had to really put some thought into things I glanced over or ignored completely concerning other companies. Things like:
- What are my core competencies?
- What do people think when they see my logo?
- What do I want to be known for?
- What do I NOT want to be known for?
These are all important questions that in reality take some time to dial in. My first go at it was a brand I built called CM Web Design. CM for me Chris Misterek 🙂 Fun right? One of the biggest decision making factors was concern for using my last name in the brand itself.
After all…my last name is weird. It’s hard to pronounce. And, it could be tough to remember. So, I avoided it and went with a more generic approach.
But, two things happened that made me change my mind. First CM Web Design is very generic. If you google CM Web Design you’ll find literally thousands of other web design business or companies whose first and last name initials are probably C & M. So, after a lot of thought and effort I found out rather quickly that I was not unique or creative.
Second, I love my name. I’m proud of it. My great great grand father came over to America in the late 1800’s from Poland to find better opportunity for he and his family. And, Misterek’s have been hard workers as far back as I can remember. My grand father had a cattle farm. He built his house himself. The house I visited when I was a kid. Where I learned to drive (and crash) farm trucks. Where I learned to shoot guns and catch catfish.
So, after thought and consideration I came to the conclusion that my last name really encompasses a lot of who I am as a web designer and what I want my business to represent.
- It’s unique. And, I like to think that I have something unique to offer. I’ve seen a lot of web design out there. Much of it bad and a lot of it so-so. I want my Web Design Business to represent something that is not close to so-so or any where near bad. I want it to be creative and stand out. Hopefully, you can see that in my other work here.
- It’s a source of pride. I don’t like doing anything that I’m not proud of. That’s why even when most people who run a web design business would be happy to call a site finished I labor over details to bring the website to the next level.
- Finally, unlike others when you hire my web design business you get…well you get me. Not only as someone who’s been hired to do a job. But someone who deeply cares about the success of your business. I’m not here just to make money. I mean…don’t get me wrong, I am. But that’s not the main thing. I want to create lasting relationships that I can pour into you and see you and your business grow to the next level. That’s what I define as a “win” for every project.